Holiday DJ – Product Launch
Holiday DJ Cavanagh International tasked me with creation of this campaign from concept to production. I was given a three month window to create everything from scratch and supply all of the digital art to China for product development, packaging and POS displays. three month later 20,000 units were delivered to Los Angeles via container ship ready for distribution to Sears and K-Mart in time for the 2013 Holiday Season. I also created a website and promotional video along with a social media gorilla campaign to spread pre-sales anticipation and excitement.