SUMMARY
An exceptional and talented graphic design manager with a demonstrated track record of achievement in web development, digital communications, corporate branding identity, UI/UX design, strategic planning, and business management. Comprehensive experience in project management, concept development, package design, advertising, marketing, budgeting, art direction, and content creation. Established capabilities in online media, video and broadcasting, and pre-press color proofing and production techniques. An accomplished and innovative producer who leverages highly - creative technical skills to increase brand visibility and drive company initiatives.
PROFESSIONAL EXPERIENCE
Staples Inc, Framingham, MA - Senior Art Director, 2021-2022
Part of agency team tasked with a brand transformation to incorporate a new generation of work and bringing all external resources in-house. Responsible for creating innovative new ideas and design compelling, original content for a variety of digital, direct mail and print-based assets. Designed to align with key business objectives and marketing campaigns.
Leveraged brand identity guidelines, to help define and evolve the creative expression of the brand for 2022 catalogs, direct mail, print ads, trade show graphics, environmental capabilities and signature brands
Set a tone of cooperation for our client, team, and the larger organization. Lead team members and freelance resources within the organization
AllWays Health Partners, Somerville, MA - Senior Brand Designer, 2014-2020
Created and evolved visual brand identity of commercial, clinical, outreach, and mass health lines of business. Initiated strategic input and concept development. Managed design and art direction for print and digital assets. Oversaw budget planning and print production. Elevated creative product and maximized efficiencies at all points and opportunities.
2016 - Reposition and update Neighborhood Health Plan brand look and feel to include, corporate style guide, all new photography, digital and print collateral
Creation of multiple new product initiatives across all mediums, lead brand look and feel
2019 - Rebranding of Neighborhood Health Plan to Allways Health Partners. Responsible for design concept and art direction for the new brand including digital and print across all mediums and points of contact
EPS Communications, Woburn, MA - Creative Director, 2011-2014
Manage creative department, five direct reports for this agency focused on BtoB print and digital communications. Coordinated new business development, account pitches, project estimations and print buying.
Manage creative department, five direct reports for this agency focused on BtoB print and digital communications. Coordinated new business development, account pitches, project estimations and print buying.
Create new look and feel to elevate luxury travel brand Travcoa, creation of global e-commerce website, 200 - page travel catalogues and CRM direct mail initiatives
Creation of multiple websites for MIT Sloan School of Management
New Product Launch Cavanagh International, Holiday DJ exclusively through K-Mart & Sears
Creation of multiple websites for MIT Sloan School of Management
New Product Launch Cavanagh International, Holiday DJ exclusively through K-Mart & Sears
Aloft Group, Newburyport, MA – Design Director, 2005-2011
Serve as Design Director, acting to plan, concept, pitch and manage the production of communications for all accounts. Work internally to lead & boost creative output.
Successfully created and launched the global sustainability and outdoor participation communication campaign for the North Face
Implementation of awareness campaign for ADP Taxware
Creation of multiple new product launches for Nuance Healthcare
Past Experience
Creative Director Delin Design, Hopkinton, MA, 2003–2005
Creative Director Stackpole & Partners, Newburyport MA, 2001–2003
Creative Director Red Brick Design 1999–2001
Group Creative Director ISM, Boston MA, 1995–1999
Serve as Design Director, acting to plan, concept, pitch and manage the production of communications for all accounts. Work internally to lead & boost creative output.
Successfully created and launched the global sustainability and outdoor participation communication campaign for the North Face
Implementation of awareness campaign for ADP Taxware
Creation of multiple new product launches for Nuance Healthcare
Past Experience
Creative Director Delin Design, Hopkinton, MA, 2003–2005
Creative Director Stackpole & Partners, Newburyport MA, 2001–2003
Creative Director Red Brick Design 1999–2001
Group Creative Director ISM, Boston MA, 1995–1999
AWARDS
British Direct Marketing Association
New England Direct Marketing Association
Hotel and Sales Marketing Association
The Publicity Club of New England
Echo Awards
Express Newspapers Group
World Travel Mart
Print Magazine
Summit Awards
Telly Awards
B to B Magazine
Hatch Awards
W3 Awards
Communicator Awards
PROBONO / VOLUNTEER
Elliot School of Fine Arts Boston - Website and re-brand 2018
Scout Master BSA Troop 87 North Andover 2009 – 2012
Commissioner BSA Yankee Clipper Council 2012 - 2015
British Direct Marketing Association
New England Direct Marketing Association
Hotel and Sales Marketing Association
The Publicity Club of New England
Echo Awards
Express Newspapers Group
World Travel Mart
Print Magazine
Summit Awards
Telly Awards
B to B Magazine
Hatch Awards
W3 Awards
Communicator Awards
PROBONO / VOLUNTEER
Elliot School of Fine Arts Boston - Website and re-brand 2018
Scout Master BSA Troop 87 North Andover 2009 – 2012
Commissioner BSA Yankee Clipper Council 2012 - 2015