If kids don’t engage with nature, why should they care to protect
and conserve it in the future? The site was designed to support outdoor participation, one of four brand pillars––Exceptional Brand Experience, Product Excellence, Sustainability and Outdoor Participation. Each of these pillars forms the foundation of what the TNF brand stands for. The site encourages outdoor participation by featuring outdoor activities from TNF sponsors and partners. I was responsible for the Concept, UI, UX, Design and Art Direction of this large CMS national website portal.